when those from Kendal meet the Droste Effect

This music video directed by OneInThree for 'Wild Beasts' second single of their debut album 'Limbo Panto' is a mesmerising & hypnotic tour de force. It pioneers an amazing mind bending visual technique called the 'Droste Effect' which is based on an uncompleted lithograph that Escher made in 1956. The maths behind the lithograph was so complicated that Escher was unable to finish the centre of the picture and so left it blank. OneInThree developed the technique from Josh Sommers code so that it could be applied to moving images. OneInThree did all the VFX themselves apart from a grade & online at The Mil. (via OneInThree)

See more on M. C. Escher here.